Collection: Olaplex

You know it, love it, and swear by it — not just for your clients, but for your own hair too, and since it’s launch in 2014, the Olaplex brand has grown from garage, grassroots disruptors, to fully-fledged hair care icons.  

Their pioneering, patent technology has significantly altered the landscape for how stylists treat and colour hair. Stylists now have the ability to transform hair from brunette to blonde (and vice versa), while maintaining overall hair health.